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Manajemen Pemasaran Digital Strategis
Buku ini membahas manajemen pemasaran digital secara strategis yang mencakup perencanaan, pelaksanaan, dan evaluasi kegiatan pemasaran berbasis digital. Materi meliputi konsep pemasaran digital, pemanfaatan media dan platform digital, segmentasi dan perilaku konsumen daring, serta penggunaan data dan analitik dalam pengambilan keputusan pemasaran. Selain itu, dibahas integrasi pemasaran digital dengan pemasaran konvensional serta pengelolaan hubungan pelanggan dalam lingkungan digital.
Availability
| 26010010 | 658.8 MUL m | Lt ; P3 ( My Library) | Available |
| 26010011 | 658.8 MUL m c.2 | Lt ; P3 ( My Library) | Available |
| 26010012 | 658.8 MUL m c.3 | Lt ; P3 ( My Library) | Available |
| 26010013 | 658.8 MUL m c.4 | Lt ; P3 ( My Library) | Available |
| 26010014 | 658.8 MUL m c.5 | Lt ; P3 ( My Library) | Available |
Detail Information
- Series Title
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- Call Number
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658.8 MUL m
- Publisher
- Yogyakarta : K-Media., 2025
- Collation
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xxii, 395p. ; 23cm
- Language
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Indonesia
- ISBN/ISSN
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978-623-174-987-1
- Classification
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658.8
- Content Type
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text
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- Carrier Type
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- Edition
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- Subject(s)
- Specific Detail Info
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- Statement of Responsibility
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