Brand Failures : The truth about the 100 biggest branding mistakes of all time
Buku ini menyajikan kisah mendalam tentang 100 kesalahan merek besar sehingga tenggelam tanpa jejak. Buku ini mengungkapkan apa yang salah dalam setiap kasus dan memberikan daftar pembelajaran berh…
- Edition
- 2nd ed.
- ISBN/ISSN
- 978-0-7494-6299-4
- Collation
- xiv, 242 p. ; 21,5 cm
- Series Title
- -
- Call Number
- 658.8 HAI b
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