Teori Perilaku Konsumen
Buku ini menjelaskan mengenai konsep perilaku konsumen, konsep motivasi konsumen, riset konsumen, persepsi konsumen, sikap konsumen, komunikasi dan perilaku konsumen, strategi komunikasi pemasaran …
- Edition
- Pdf ed.
- ISBN/ISSN
- 9786234230819
- Collation
- x, 230 p. : col. ill.
- Series Title
- -
- Call Number
- 658.8342 NUG t
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